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TITLE: MARKETING RESEARCH STRATEGY
Module Code: BMM027. Level: M. Credits: 15. TITLE: MARKETING RESEARCH STRATEGY. Pre-requisites: Three years marketing management experience and first degree or. equivalent. Co-requisites. None. Aims. The aims of the module are to: ... Ed) (1994) Principles of Marketing Research, Cambridge, Mass: Blackwell ...
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Synovate is the market research arm of communications specialist Aegis Group plc, and one of the world's top ten research firms with revenues amounting to 180 million pounds p.a.
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